Beautiful Brides Philly
Stabilization Grant, Spring 2016
Beautiful Brides Philly fills a unique need for personalized events in the area. They offer on site hair and makeup for brides, bridal parties the day of the wedding. It’s a woman-owned, growth business that travels for it’s beauty services, but also has a precious jewel-box of a storefront on Passyunk Avenue for consults and retail. Packages range from $1,000 to $2,500 but can fluctuate depending on the number of attendants. All of the owner’s stylists are licensed professionals that are contracted, whom often have either full or part time jobs at other local salons. She is adding contracted, part-time employees in small doses, but on a very consistent basis, helping to stimulate job growth in her community.
Beautiful Brides needs a better website, which would include an online booking feature. Simultaneously, she is developing an at home, beauty on-demand service, which would operate through her new site. This will help flatten out the seasonal peaks and troughs of wedding services.
The total cost of the site renovations were just over $10,000, and TMF awarded her a Stabilization Grant to cover part of the costs. This platform will help her expand her market with succinct and intentional brand exposure and online outreach. It will also be a brilliant way for Beautiful Brides Philly to showcase their aesthetic portfolio.